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Data-driven content marketing



Founder | Chief Content Creator

Erin Kann is a content marketing strategist and writer from Toronto, ON. 


Erin has spent the last nine years creating high-value content for brands. During her career, gained experience working within myriad environments, including: boutique advertising agencies, media planning and buying agencies, in-house marketing teams as well as supplier-side marketing teams. As a result, she has developed a unique, well rounded view of the marketing engine and an appreciation for  colleagues and partners’ work. she has also developed a data-driven approach to content marketing that helps marketing teams efficiently create high-value content, close gaps in the content journey and lift content utilization across the revenue team.


Work with a seasoned writer with nearly a decade of experience creating high-value content and thoughtful strategy for brands spanning industries such as automotive, CPG, martech, B2B and travel. 

Image by Dan Counsell

Copy Editing

Edit your existing content for clarity, flow and SEO optimization.

Sticky Notes

Content Strategy

Create a data-driven content marketing strategy to lead customers from your channels such as social media and blog resources to conversion.

Image by Amelia Bartlett

Content Creation

Produce valuable, impactful content for your blog, social media channels or website.

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