Data-driven content marketing

Erin Kann is a content marketing strategist and writer from Toronto, ON. 

 

Erin has spent the last nine years creating high-value content for brands. During her career, gained experience working within myriad environments, including: boutique advertising agencies, media planning and buying agencies, in-house marketing teams as well as supplier-side marketing teams. As a result, she has developed a unique, well rounded view of the marketing engine and an appreciation for  colleagues and partners’ work. she has also developed a data-driven approach to content marketing that helps marketing teams efficiently create high-value content, close gaps in the content journey and lift content utilization across the revenue team.